UK retail sales of salmon reached £1.59 billion (EUR 1.84 billion) in the 12 months to 18 April, up 7.3% year on year, according to data published by Salmon Scotland.
Sales volumes rose 8.5% to 81,448 tonnes over the period, significantly outperforming the wider fish category, where volumes were broadly unchanged at 410,771 tonnes.
Salmon accounted for almost one-third of total fish sales by value and around one-fifth of volumes sold, remaining the largest fish category in UK retail.
Fresh salmon generated £1.47 billion (EUR 1.71 billion) in sales, including £481 million (EUR 558 million) from smoked salmon products.
The figures contrast with weaker performances in some competing species. Cod sales volumes fell 10.2% to 43,078 tonnes, while haddock volumes declined 8.6% to 19,789 tonnes. Tuna remained the second-largest fish category by value at £500 million (EUR 580 million), followed by cod at £500 million (EUR 580 million).
Overall fish sales were worth £4.93 billion (EUR 5.72 billion), up 4.3% year on year.
Salmon Scotland said the figures demonstrate continued consumer demand for salmon despite largely flat growth across the wider fish category.
The data is based on Nielsen NIQ retail measurements compiled by Seafish for the 52 weeks ending 18 April 2026.