Norway promotes aquaculture innovation.
Norway is highlighting a series of technology start-ups as part of a broader campaign to position its aquaculture industry as a leader in sustainable seafood production.
The Norwegian Seafood Council (NSC), which is funded by a tariff on seafood exports, is using its international marketing channels to showcase companies developing solutions in feed, lice management and net cleaning. The NSC has allocated around NOK 400 million ($38.8 million/€34.4 million) to marketing activities in 2025.
Among the firms promoted are:
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Folla Alger, which is trialling integrated salmon and seaweed farming to reduce nutrient discharge and produce ingredients for functional feeds.
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Remora Robotics, which has rolled out autonomous net-cleaning and inspection robots at commercial sites, aiming to reduce stress on fish and improve biosecurity.
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Blue Lice, which has developed a preventive system to capture lice larvae before they attach to fish, reporting extended production cycles before treatment is required.
The current campaign reflects the industry’s view that reputation is now as important as regulation in determining future growth. By putting companies such as Blue Lice, Remora Robotics and Folla Alger at the centre of its communications, the Norwegian Seafood Council is seeking to frame aquaculture as a sector defined by problem-solving rather than controversy. The approach underscores how Norway’s exporters are using marketing not only to drive demand abroad but also to position the industry as innovative and environmentally responsible in the face of domestic scrutiny.
