Mowi launches Norwegian salmon burgers at Sam’s Club.
Mowi has launched its Norwegian Salmon Fjord Burgers at select Sam’s Club stores in the United States from May 2025.
Sam’s Club is a US-based membership-only retail warehouse club owned and operated by Walmart Inc. Founded in 1983, Sam’s Club offers bulk groceries, general merchandise, and fresh food to consumers and small businesses. As of 2025, the chain operates more than 600 locations across the United States and Puerto Rico. The retailer has increasingly expanded its fresh and prepared food categories, positioning itself as a channel for premium and value-added products, including seafood.
The burgers are made from Atlantic salmon farmed in Norway and will be sold in multipacks in the fresh seafood section. According to the company, the burgers are designed as a seafood-based alternative to traditional meat burgers and can be prepared using various cooking methods including baking, pan-frying, or air frying.
Diana Dumet, Senior Director of Marketing and Category at Mowi USA, said the product is designed to meet consumer demand for both convenience and nutrition.
“We created the Fjord Burger to bring together the best of both worlds — incredible taste and wholesome nutrition,” Dumet said. “The Mowi Fjord Salmon burgers represent the rare case where an alternative potentially surpasses the original.”