Salma brand returns to Norwegian retail under SalMar production.
Salma salmon is returning to Norwegian supermarket shelves less than a year after production was discontinued by Bremnes Seashore. The brand will now be produced by SalMar at its facilities on Frøya, on behalf of brand owner Lofotprodukt.
Bremnes Seashore shut down its Salma operations on Bømlo in late 2024, creating a gap in the premium fresh salmon category. Lofotprodukt, which acquired the Salma brand in 2021, has now confirmed that SalMar will take over both farming and processing.
Pricing will be closely watched. When Salma disappeared from stores, retail prices for competing “sushi-grade” salmon stabilised at around NOK 339 ($33) per kilo in discount outlets, more than NOK 100 cheaper than before the withdrawal. On Meny’s website, the relaunched Salma is listed at NOK 549 ($53) per kilo for larger packs and NOK 589 ($57) per kilo for smaller portions.
The reintroduction will also see a return to the brand’s original packaging, reversing a redesign launched shortly before production was halted, according to reporting from DinSide.
Salma was first launched in 2007 and quickly established itself as a premium, ready-to-eat salmon product positioned for sushi and sashimi preparation at home. Its success helped to create a new retail category, later joined by competing products such as Frøya, Lofoten, Fiskemannen, and Fiskeriet.
