Half of UK consumers now eat salmon weekly, Norwegian data shows.
Raw salmon continues to underpin sushi’s rapid growth in the UK, according to new data from the Norwegian Seafood Council (NSC).
Half of UK consumers eat salmon at least once a week, with 55 percent saying they do so to maintain a healthy diet, the NSC found. The council said the figures underline the extent to which salmon has become a core part of UK protein consumption.
Supermarkets have been quick to respond. Tesco reported a 90 percent rise in sushi sales after adding the product to its £5 meal deal in 2023. The retailer now sells around 21 million packs of sushi a year and recently expanded its Finest line to include sushi.
The wider sushi category grew by more than £31 million in sales and 1,480 tonnes in volume over the past two years, according to NIQ data to June 2025. Kantar figures show sushi as the fifth fastest-growing food-to-go category in the UK, up 5.6 percent year on year.
Bjørn-Erik Stabell, UK Director at the NSC, said the council sees further potential in raw salmon for sushi and poké bowls. “With its year-round availability and versatility across raw and cooked formats, Norwegian salmon remains well positioned for further growth,” he said.
Poké bowls – typically featuring raw diced salmon or tuna – continue to rise in popularity, ranking among the UK’s top trending food-to-go dishes, according to Deliveroo.
The NSC estimates that around 30 percent of Norwegian salmon exports are consumed raw, largely as sushi or sashimi.
