Seasoned food marketing professional joins Omega-3 algae oil specialist Veramaris to further accelerate impact in aquaculture and pet food markets.
On Wednesday it was announced that Veramaris has landed food marketing specialist Anthony Lin, whose CV includes Mars, Unilever and Upfield.
Lin, who takes the role of Global Marketing and Communications Director, is tasked with driving significant growth for the company in its key channels of aquaculture and pet food. He will lead the development and execution of the Veramaris marketing strategy to help push Veramaris’ EPA & DHA Omega-3 algae oil.
Commenting on his new role, Lin said: “I am genuinely excited to be joining Veramaris and being part of this passionate, insurgent team.”
“There’s no question that consumers are searching the shelves for more sustainable and nutritious options. With Veramaris’ unique Omega-3 algae oil, we have an amazing opportunity to help the aquaculture industry, retailers, hospitality and pet food manufacturers deliver the products people are asking for whilst reducing their impact on the planet.”
Karim Kurmaly, CEO of Veramaris, said: “Bringing on Anthony is a huge coup for Veramaris. His considerable experience in the global food marketing industry will be immensely valuable to us as we continue to deepen our collaboration with partners across our value chain.
Lin, who joins Veramaris from Upfield Professional where he was Global Category Lead for the Cream & Cheese categories, is the third hire for Veramaris this year, preceded by Victoria Parr in March and Johan Brouwer in July, who joined the company as Global Business Development Directors.
Veramaris was founded in 2018 as a joint venture between science and chemicals giants DSM and Evonik and is leading the ongoing revolution in new, sustainable feed and food ingredients.