Chilean product was runaway success for Spain’s Mercadona store.
There’s a mini tin can revolution brewing in Spain, reports Economia Digital.
A humble can of farmed salmon is now back in stores after it was pulled after a temporary run. Mercadona – which accounts for 13.5 per cent of Spain’s total food retail space – bet on the traditional product in the run-up to Christmas, over a year ago.
It disappeared from its stores but prompted tweets from consumers. Now the store is restocking the cans.
¡Hola, Álvaro! Te escribimos de nuevo para informarte de que volvemos a tener salmón al natural en nuestras tiendas. Espermamos que lo disfrutes pronto de nuevo. Un saludo.
— Mercadona (@Mercadona) January 13, 2020
According to sourcing site Panjiva, Scuris source its salmon from Chile and can the fish from its base in Spain’s northwest.
According to EUMOFA, a market intelligence tool on the European Union fisheries and aquaculture sector, “Tuna (mostly canned) remains the most consumed species in the EU, followed by cod and salmon”.
