Benchmark Genetics appoints new head of digital technologies

editorial staff

Company preparing for digital transformation with the appointment of Bara Gunnlaugsdottir.

In a press release, Benchmark Genetics, part of Benchmark Holdings, writes that it has appointed Bara Gunnlaugsdottir in the position as head of digital technologies.

In her new role, she will be driving the digital strategy and innovation programs of the business area, including the responsibility for all strategic management systems within production, quality and environment. As head of digital technologies, she will lead the development, implementation and maintenance of application systems.

Bara Gunnlaugsdottir has a long work history in Benchmark, as she joined the company’s Iceland-based Atlantic salmon egg producer StofnFiskur in 2004 as production manager. Before being appointed to the new position, she has been heading the division’s strategic business systems, a job Gunnlaugsdottir has held since 2018.

Gunnlaugsdottir said that she was very excited to bring “Benchmark Genetics further into the digital age”.

“We are working on several great projects that will vastly improve our information management structure and give us real-time insights into our operational activities by combining our inhouse development with IoT equipment and business intelligence tools,” she added.

“Our most advanced customers are already utilizing technologies such as Blockchain and AI, and I am convinced that these technologies will play an important role in aquatic breeding looking forward”, said Gunnlaugsdottir.

Head of Benchmark Genetics Jan-Emil Johannessen added that in order for the company needed to be at the forefront in this area, it needed to have “digital systems that support and transforms our business toward the future”.

“I believe that Bara Gunnlaugsdottir is the right person for this role, based on her long experience from various managerial roles in the breeding business and her more recent role of heading the development and implementation of various strategic digital systems,” added Johannessen.


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