Bigger, smarter and cheaper, this is Mowi’s five-year plan

Aslak Berge

Increased production volume, lower costs, through smarter digital solutions, as well as a comprehensive focus on post-smolt. These were the key takeaways from today’s capital markets day.

It was another disappointment for those hoping for the launch of a comprehensive initiative on land-based fish farms or offshore rigs.

“The main focus in Mowi Farming has been and will continue to be conventional farming,” said Mowi CEO Ivan Vindheim.

“We strongly believe in traditional salmon farming. We do not see alternative forms of production as a threat, but as an opportunity for Mowi,” stressed Vindheim, who had a “wait-and-see attitude.”

“The jury is out,” Vindheim said.

He was assisted by the entire management team, from the offices in Bergen, Fort William and Puerto Montt. Here, viewers saw a deep dive into the strengths, weaknesses, opportunities and threats of the various production regions’ opportunities to better exploit existing licences.

On the negative side, the company, in particular, highlighted a “challenging political environment in Canada”, as well as the ambitious brand initiative being put on hold due to COVIV-19. But the goal of EUR 1 billion turnover and ten per-cent operating margin in 2025 is maintained, according to marketing director Ola Brattvoll.

The stock market reaction during capital markets day has been limited.

The share price has barely budged during the two-and-a-half-hour presentation. That means that the financial market thought the session had limited news value.


Related Articles