Cooke USA appoints former Global Seafood Alliance exec
Cooke is the sole producer of ocean-raised Atlantic salmon in the United States.
Cooke Aquaculture USA has appointed Steven Hedlund as its new Director of Public Affairs.
Hedlund, known for his extensive experience in seafood communications and public affairs, moves to Cooke from the Global Seafood Alliance (GSA) and Best Aquaculture Practices (BAP), where he served as a spokesperson.
Joel Richardson, Vice President of Public Relations at Cooke Inc., welcomed the move: “Steven’s depth of experience in the seafood industry, coupled with his dedication to environmentally sustainable seafood production, aligns perfectly with our mission at Cooke Aquaculture USA,” Richardson stated.
In his new role, Hedlund will focus on fostering relationships with local communities and stakeholders, working on policies at various governmental levels. He aims to bolster Cooke’s workforce, enhance the local marine supply chain, and promote the social and economic advantages of the Maine salmon aquaculture industry.
Additionally, Hedlund will collaborate with the Maine Aquaculture Association (MAA) and support Cooke’s involvement with the National Aquaculture Association (NAA), both vital to the industry’s growth and sustainability.
Reflecting on his new role, Hedlund said, “I’m eager to contribute to Maine’s leading role in sustainable seafood production. My 30-year connection to Maine and my experience with the GSA and BAP position me uniquely to advance responsible seafood production here.”
He also expressed gratitude to his former colleagues at GSA and BAP for their support over the past 11 and a half years. “I’ve been fortunate to be part of an organization that values responsible seafood production and industry collaboration,” Hedlund said.
Cooke USA is the sole producer of ocean-raised Atlantic salmon in the United States, and employs over 200 individuals in Maine.
Hedlund’s last day at GSA scheduled for December 29.