First Water debuts in Iceland supermarkets, smoked at Reykhólar.
First Water said on Monday its salmon is now available in selected Krónan and Hagkaup stores in Iceland, marking the brand’s entry into the country’s mainstream grocery channel.
The company said the products are smoked by its partner at Reykhólar. It did not disclose initial store numbers, volumes, pricing or any rollout timetable.
Krónan and Hagkaup operate national supermarket and hypermarket chains in Iceland.
