Seafood People has appointed Rasmus M. Bjånesøy as Manager in its strategy and growth consulting practice.
Bjånesøy joins from PwC, where he worked in the strategy team advising seafood clients in Norway and internationally. His experience spans production, supplier segments, and innovation-driven ventures, working closely with executive teams to shape strategic direction and improve commercial performance.
Raised in Austevoll within a salmon-farming family, he combines industry familiarity with top-tier consulting credentials. He holds a Master’s degree in Economics and Business Administration from the Norwegian School of Economics (NHH).
“I’m excited to join a team that shares my passion for the seafood industry,” said Bjånesøy. “This is a critical time for the sector, and I look forward to working alongside producers, suppliers, and other key stakeholders to drive meaningful change and long-term growth. More than ever, companies need trusted partners like Seafood People – with the capacity and competence to help navigate what’s next.”
Andreas de Vibe, Consulting Lead at Seafood People, commented: “Rasmus brings a unique combination of strategic insight and deep industry knowledge. His experience, perspective, and commitment to the seafood sector will be a significant asset to our clients and our team. We are proud to welcome him on board.”
His appointment reflects the company’s ongoing investment in expanding its consulting offering across the seafood value chain.