Labeyrie Fine Foods targets 110 million additional product sales by 2028.
French smoked salmon and delicatessen group Labeyrie Fine Foods has unveiled an ambitious new growth strategy aimed at increasing its annual product sales by 110 million units by 2028, representing a 30% rise over current volumes.
The group, jointly owned by private equity firm PAI Partners and the agricultural cooperative Lur Berri, sold approximately 290 million products in 2024. It now aims to reach 400 million units sold by the end of 2028.
“We’re moving from consolidation to acceleration,” said Jacques Trottier, president of Labeyrie Fine Foods. “Between 2020 and 2024, we focused on securing our supply chains, margins, and upstream sectors. The next phase is expansion.”
Labeyrie reported a 2024 turnover of €867 million, up 7% year-on-year. To meet its new target, the group is planning a €120 million investment across its brands and production sites—12 facilities in total, including nine in France. This follows €100 million in investments made over the previous five years. However, the company also confirmed the closure of its Boulogne-sur-Mer site in early 2024 due to insufficient activity.
Product innovation and plant-based growth
A key pillar of the strategy is innovation, particularly in plant-based products. Labeyrie aims to increase the plant-based share of its portfolio from 20% to 25% by 2028. The company launched a new brand, Aux Petits Oignons, in October 2024, offering vegetable-based and cereal-based options, and is expanding offerings under the Atelier Blini brand.
Amid inflation and rising raw material costs—particularly for species such as cod—the company is adjusting its product formulations. “We’ve reduced the fish content in certain dishes, added more vegetables, and managed to lower prices as a result,” said Trottier.
International expansion
Labeyrie is also looking to strengthen its footprint in international markets. Already present in 50 countries, the group plans to expand its reach in Belgium, Switzerland, Italy, as well as in Asia and the Middle East.
“We are focusing on countries where culinary culture aligns with France or where there is strong demand for French cuisine,” Trottier said.
Labeyrie’s portfolio includes well-known brands such as Labeyrie (smoked salmon, foie gras), Blini (spreads), and Delpierre (herring, shrimp). The group continues to seek a balance between premium positioning and affordability, adapting both product content and pricing strategies to shifting consumer expectations.