New brand better reflects the company’s plans to produce high-quality salmon across the Northern USA.
Maine-based producer Katahdin Salmon has officially rebranded to Great Northern Salmon as the company enters a new phase of development.
The company’s Millinocket facility will be located on a 1,400-acre property that once belonged to the Great Northern Paper Company, which closed permanently in 2008, according to a release from the salmon farmer on Monday.
Established in 1900, the Millinocket Mill was the world’s largest paper mill and a cornerstone of the community, contributing to the town’s prosperity.
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Marianne Naess, CEO of Great Northern Salmon, stated, “Katahdin Salmon served us well during our initial development phases. As we progress, it’s time for a name that aligns with our future goals while maintaining our community ties.”
The company will focus on its first site in Millinocket, with plans for future expansion across North America.
The new brand signifies the company’s vision of producing high-quality salmon in regions with clean, cold water in the Northern USA, according to the release. The rebranding reflects both the community’s history and the company’s future ambitions.
The new logo retains the original element of fish swimming in a round tank, featuring dark blue colors symbolizing clean, cold water and salmon color representing the product.
