Field & Flower shifts salmon sourcing to land-based producers in Iceland and Norway.
Online UK retailer Field & Flower has stopped sourcing salmon from Scottish open-net farms and will instead purchase fish from land-based facilities in Iceland and Norway.
The meat and fish delivery business said the decision reflected its focus on animal welfare and followed a similar move by Abel & Cole earlier this year. Field & Flower described the Icelandic and Norwegian sites as “sustainable raceways” and said they are closed-containment systems with no risk of escapes and no exposure to sea lice, algal blooms or predators.
According to founder James Mansfield, the company expects the switch to improve welfare outcomes while maintaining product quality. “At Field & Flower, animal welfare is top of our priority list, so it was a ‘no-brainer’ to be a part of land-based salmon,” he said. He added that the systems require no antibiotics, hormones or pesticides.
The company said the shift allows it to support what it calls more ethical farming practices and provide customers with full confidence in its salmon supply. “By moving away from open-net farming and supporting land-based suppliers, we’re protecting our oceans, ensuring the highest welfare for the fish, and providing our customers with a product they can truly trust,” Mansfield said.
