Loch Duart Salmon has brought onto its board of directors the managing director of a cashmere products company in an apparent effort to boost the company’s brand in a competitive market place.
With the success of salmon as a luxury brand in Australia and France, Loch Duart has brought in Ian Laird, managing director of cashmere scarves maker, Alex Begg, as an experienced luxury goods promoter. The move is largely in-line with where Scottish salmon generally is heading, and even the industry advocacy, Scottish Salmon Producers Organization, now has an executive boasting luxury brand expertise.
“Ian Laird joining the Board is a real coup for Loch Duart, as he brings with him the understanding of managing the prestigious, global luxury brand, Alex Begg,” Loch managing director, Alban Denton, said in a statement. He added that, “Ian has a passion for products and brands.”
Laird has overseen a company which has doubled in size and largely exports what it produces. The Alex Begg — which started making scarves in Paisley in 1866 — sells to Ralph Lauren and Vivienne Westwood as well as a number of luxury retailers.
Of note, the brand also sells to SKP in Beijing, a market with a growing taste for salmon.