Markets veteran joins London Fish Exchange to start-up operations in the US and Canada

editorial staff

Former senior dealer for the Commonwealth Bank of Australia Lundborg to develop US and international customers’ business.

In a press release, London Fish Exchange (LFEX) writes that Tad Lundborg is to start-up operations in the US and Canada for the electronic seafood trading platform.

LFEX was formally launched in late December 2019. Starting with farmed Atlantic salmon with other fish species and crustaceans soon to follow, LFEX says it enables farmers, producers, exporters, traders, processors and buyers to connect, market, transact, communicate and distribute their products, in a controlled environment.

Lundborg has extensive experience in trading, broking and marketing financial products globally and he has been involved in the development of a number of major financial product markets over the past 25 years.

He was a senior dealer for the Commonwealth Bank of Australia both in New York and Sydney. He started and ran the Credit Derivative Broking business for Tullett and Tokyo in 1995 before moving to the GFI Group in London helping run and expanding their global CDS business for 10 years. In 2005, he then started and ran the Loan Credit Default desk in New York, latterly incorporating bank debt broking.

“Having worked in financial markets for many years and seen the development and implementation of technology (in various products and asset classes) and the multitude of benefits this has delivered to both sides of the market, I am really looking forward to the opportunity to share these experiences with LFEX’s customers and help them transition to a world-class digital platform,” said Lundborg.

‘we are delighted to have Tad onboard to help develop our US and International customer’s business, as well as sourcing more producers and products as we grow. Tad’s enormous experience in transferring markets onto technology, enthusiasm and knowledge will help support, refine and drive the LFEX platform for participants globally,” said LFEX co-founder John Ersser.

Co-founder Tommy Pettersson added that Lundborg “shares our vision and enthusiasm for building the leading electronic trading platform for aquaculture and eventually fisheries. He joins at an exciting time of our rollout as we add more participants, content and services and deliver these for the benefit of our users”.


Related Articles