Mowi Chile dives deeper into consumer market

The world’s largest farmed salmon producer is expanding its retail presence in Chile amid growing demand for convenience foods.

Mowi, which operates facilities in the country including 53 farms and four processing plants, is expanding the reach of its online shop to the port city of Antofagasta in the north of the country, according to news outlet Mundoaquicola.

Consumers ate more salmon at home as a result of pandemic-driven closures of the  foodservice sector. The segment also attracted new consumers.

Mowi acknowledged its record high revenue of  $4.6 billion (€4.2 billion) for the whole of 2021 was thanks largely to the “unprecedented retail demand” for its retail products.

Mowi’s consumer products will be available to consumers north of Chile starting July. Photo: Mowi Chile

In Q1 2022, the winning streak continued, with the company reporting that Consumer Products “delivered another set of good results” despite the record-high raw  material prices.

Starting in July,  home delivery of products will reach communities in the north of the country. The products available for delivery are steak with and without premium skin, fillet with select skin and portions of 180 grams natural and seasoned, southern and Mediterranean, the report said.

Chile has one of Mowi’s eye-catching Salmon Wagons that the group uses in its charitable initiatives. The only other Salmon Wagon is in the UK.

Mowi isn’t the only salmon producer that’s bringing its products closer to the consumers where they have farms. Early this week, Chilean salmon producer Multi X said it is bringing its products to the wider Chilean community.


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