Mowi launches salmon brand in Target

Mowi Essential introduced for Target brick & mortar stores in USA.

In a press release, Mowi writes that its pre-packed salmon brand Mowi Essential is now available in the major store Target.

There are 1,897 Target stores open throughout America, in all 50 states.

Mowi USA is based in Florida, with fish flown in daily to Miami and Dallas, Texas. The salmon giant has two large facilities in the two states.

In the UK, the major retailer Sainsbury’s was the first to stock Mowi’s premium range, which will see the company name on supermarket shelves.


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