Salmon farming giant Mowi has reported strong results for its recent UK television advertising campaign.
In October, the salmon producer launched its new UK advertising campaign on primetime TV.
The investment has delivered strong results, according to the company, with the campaign, which spanned two weeks, capturing the attention of over 6.1 million older, affluent adults.
Key to achieving this result were programmes that target foodies, including Jamie’s Five Ingredient Meals and Bake Off: Extra Slice, as well as primetime drama The Long Shadow, according to Mowi.
The campaign comes at a time when rising farmed salmon prices have led to a softening of consumer demand in many parts of Europe and North America.
Retail sales for fresh seafood have been weak, a reflection of the impact rising prices are having on consumer spending, according to NielsenIQ ScanTrack data provided by UK seafood trade association Seafish.
In October, Grimsby-based processor New England Seafood International also dipped its feet into the advertising market with a campaign featuring the iconic Big Mouth Billy Bass.