Mowi’s seafood influencer with 400,000 followers launches nutrition bar

Editorial Staff

One of the US’s most popular seafood influencers, James Sibley, has launched his own product range.

James Sibley, 23, a recent graduate of Northeastern University, who joined Mowi as a Junior Key Account Manager in their Raw Materials and Trade department in November, has announced the launch of his own range of energy bars.

“I’m excited to announce that Phytabar’s launching production run is underway! Produced in the US, Phytabar is a novel seaweed nutrition bar that brings regenerative aquaculture and oceanic nutrition to consumers in a unique, delicious formulation,” wrote Sibley on LinkedIn.


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A post shared by James Sibley (@sibleyaqua)

Sibley began the project two years ago during college with his classmate Sebastian Sanchez when the pair prototyped and developed an almond/date-based nutrition bar that pairs wakame seaweed with chocolate.

Northeastern University has granted the pair $25,000 to fund the launch, according to Sibley, and the company is now taking pre-orders for its Phytabars and exploring retail options for the Boston area.

“I chose wakame as our first SKU’s keystone ingredient for a few reasons. First of all, wakame aquaculture represents an incredibly sustainable facet of coastal aquaculture in the Pacific,” wrote Sibley. “Second, wakame has one of the highest concentrations of EPA/DHA Omega-3s of all the major edible seaweeds. It’s a win-win in my books.”

The first batch of Phytabars are expected to ship week of 20 April.

Sibley also works as an aquaculture educator through Sibley Media.


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