ITV weather presenter Lucy Verasamy to front campaign.
M&S Food has teamed up with ITV weather presenter Lucy Verasamy on a marketing campaign telling the story behind its fresh produce, from strawberries to tomatoes.
Some 24 episodes are to be shown over the next six weeks, one which will feature about including Scottish salmon fillets. The adverts will run after the early evening ITV national weather bulletins- one of the UK’s most popular – which are said to reach more than four million people each day.
The M&S campaign was created in collaboration with ITV and creative agency Grey, along with media agency Mindshare UK.
Lerøy and SalMar owned Scottish Sea Farms supply M&S with fish for their M&S Lochmuir salmon.
In April, the salmon farmer was featured on the retailers newly revived “This Is Not Just Food” M & S advert.