He takes over from Victoria Braathen.
The Norwegian Seafood Council (NSC) has appointed Bjørn-Erik Stabell as its new UK director.
He succeeds Victoria Braathen, who led the Council’s UK marketing work for the past three years.
Stabell has more than 20 years’ experience with the NSC, most recently as head of strategy and sustainability. He has also served as NSC director for Spain and as global marketing manager in Norway, following an earlier career with Procter & Gamble.
In his new role he will oversee an educational trip to Norway for UK hospitality stakeholders, as well as a roundtable event with Seafood from Norway ambassador chef Michel Roux.
“The UK is a very important market for Norwegian seafood… My focus will be to highlight the benefits of Norwegian seafood – from cod and haddock to emerging species such as saithe,” Stabell said.
The NSC, headquartered in Tromsø, works with Norwegian exporters to develop international markets for Norwegian seafood.
