Seafood Influencer James Sibley, currently working for Mowi USA, has announced a career move.
Starting in September, Sibley will transition to a new role as a content creator with Mowi Scotland and Salmon Scotland.
“For the next year, I will be focusing full-time on creating aquaculture content and media, and I will be relocating from Boston to the Scottish Highlands. There, I will immerse myself in one of the world’s most dynamic and robust aquaculture environments,” Sibley wrote on LinkedIn.
Sibley will relocate from Boston to the Scottish Highlands, where he will focus full-time on creating aquaculture content and media. His work will highlight various aspects of the industry, including salmon farming infrastructure, legislation, and the fish themselves.
Seafood influencer with 400,000 followers and 220 million views joins Mowi
Mowi Scotland has recognized the growing importance of digital media, and Sibley will collaborate closely with their team over the next year. Supported by Salmon Scotland and its portfolio of over 50 Scottish aquaculture groups, Sibley will also feature operations beyond Mowi.
In 2021, while working at US retailer Wholefoods’ fish counter Sibley began a TikTok channel aimed at educating consumers about common seafoods.
With the success of his channel, he has since grown and directed his awareness and educational efforts onto aquaculture.
To date, Sibley’s channels have over 400,000 followers and more than 220 million views, cumulatively, marking him as one of the largest aquaculture creators online.
