P&P buying Deutsche See in mega-deal

Salmon Business

Netherlands-based seafood conglomerate, Parlevliet & Van der Plas has agreed to buy all the shares in German seafood producer and marketer, Deutsche See.

The decades old P&P agreed to buy the company, after the Deutsche Sea owners, Egbert Miebach and Peter Dill agreed to place their company in new hands after Miebach’s fell ill last year.

“This was a really difficult step for us to take, but owing to Egbert’s tragic personal and family circumstances, it is unavoidable,” explained Dill.

No changes
German competition bureau examiners must till approve the stock deal.

Deutsche See will, it is understood, be run as an independent entity. Dirk Jan Parlevliet will join an unchanged Deutsche See management in March.

“No changes are planned to Deutsche See’s successful business model or to the company’s locations, a statement said, adding, “Never change a winning team.”

“We have a lot of plans,” said Dirk-Jan Parlevliet, adding, “The acquisition of the German fresh fish and seafood specialist and market leader opens up the possibility for us to enter new and strategically important markets of the future in Germany.”

Big plans
A statement said the two businesses become “vertically connected” and Deutsche See “will be able to offer more fish from the German P&P fleet in future”.

P&P has been managed by the Parlevliet and van der Plas families for over 60 yearsand employs more than 6,000 people around the world aboard 40 fishing vessels or in processing plants like Heiploeg and Ouwehand.

Bremerhaven-based Deutsche See employs over 1,700 people in 22 locations throughout Germany that serve 35,000 retail outlets, food services and restaurants.

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