The US sushi market is now valued at around $22 billion, according to a new industry report released by the National Fisheries Institute Sushi Council.
The report, conducted by market research firm Spheric Research, estimates that $16 billion of the total value is generated through restaurant sales, highlighting sushi’s growing role in US seafood consumption.
According to the analysis, sushi demand has expanded beyond traditional restaurant settings into grocery retail and mainstream foodservice. The study identifies more than 12,500 sushi kiosks operating across the United States, most of them located in supermarkets.
Growth is no longer concentrated in coastal markets, with inland states now among the fastest-growing regions for sushi consumption.
The report also highlights strong demand among younger consumers. Gen Z and millennial customers are driving increased consumption, drawn by sushi’s perceived health benefits, convenience, and global flavour profile.
Sushi is also one of the largest consumption channels for Atlantic salmon in the United States. The expansion of sushi across retail and foodservice outlets therefore represents an important demand driver for farmed salmon suppliers, particularly as the category spreads into inland markets where sushi historically had limited presence.
The Sushi Council said the report aims to provide a clearer picture of the size and structure of the US sushi sector, which has historically lacked comprehensive market data.