Seafood People strengthens strategy team with PwC’s Mads Aarvik.
Seafood People has appointed Mads Aarvik as Manager – Strategy and Growth, reinforcing the firm’s strategic consulting capabilities within the global seafood industry.
Aarvik joins from PwC, where he worked as a strategy consultant advising clients across the aquaculture and fisheries sectors.
Aarvik has a strong track record in seafood strategy and business development, having played a key role in initiatives such as the PwC Seafood Barometer and corporate growth projects. His international experience, spanning Norway, Spain, Germany, and the UK, complements his expertise in supply chain management and seafood market dynamics.
“His deep understanding of the seafood industry combined with his international background and strategic acumen will greatly enhance our ability to serve clients navigating the complexities of today’s market,” said Thomas Bakke, Managing Director of Seafood People.
Aarvik comes from a family business in Norwegian fisheries and wild-catch, providing him with firsthand industry experience. He also serves as the leader of YoungFish, a professional network supporting the next generation of seafood industry leaders.
“Joining Seafood People presents an incredible opportunity to collaborate with global clients, drive growth, and help shape the future of the industry,” Aarvik said.