UK arm of Dutch retail giant release new products which include breaded, wet and smoked fish.
The new Spar brand chilled fish range is comprised of, smoked salmon fillets (rsp: £2.85), hot smoked salmon flakes (rsp: £3.50) and salmon portions (rsp: £3.99)
In a press release, Spar UK assistant brand manager Dave Wright said the new range is likely to influence the purchase of other ingredients, offering opportunities for cross-merchandising, promotions and point of sale.
“Fish has an important role in the British diet, with 85% of adults saying they have eaten fish in the past three months,” he said.
“Provenance is also really important, with a quarter of consumers being influenced by where the fish is caught. All our range is sourced in Scotland.”
Spar is the world’s second-largest international food retail chain in the world, with than 12,000 stores in 40 countries. It has around 2,600 stores in the UK.
