What NASF reveals about where the salmon industry is heading.
As the global salmon industry navigates growing market volatility, the North Atlantic Seafood Forum (NASF) 2026, taking place from 3–5 March in Bergen, brings together senior executives, investors, policymakers and technology leaders to focus on the issues that matter most. For aquaculture leaders, NASF remains one of the few forums where strategy, market intelligence and peer insight genuinely converge.
NASF is not a showcase or a trade fair. It is a conference built for decision-makers. Sessions on salmon markets provide a grounded, real-time view of supply, demand and pricing, helping executives align production, sales and investment decisions with shifting global conditions.
Welfare and sustainability discussions are equally central. Rather than focusing narrowly on compliance, these sessions explore how companies can protect brand value, meet investor expectations and prepare for a market in which ethical and environmental scrutiny is only intensifying.
Innovation in feed and technology is another core strand. Executives hear directly about advances in nutrition, automated monitoring and AI-supported production management, with a clear emphasis on practical application. These developments are presented not as distant possibilities, but as tools already being used to improve efficiency, manage biological risk and strengthen margins across the value chain.
Much of NASF’s value, however, sits outside the main programme. Coffee breaks, lunches and evening receptions offer space for frank conversations between peers, investors assessing opportunities and technology providers ready to deploy solutions. These informal exchanges often prove as useful as the sessions themselves.
For executives, NASF functions as both mirror and compass. It reflects the pressures facing the industry while pointing to where workable solutions are emerging. Attendance allows leaders to test assumptions, benchmark strategy and leave with insights that can be applied immediately.
For those focused on leading through change rather than reacting to it, NASF remains a fixture worth prioritising.