Demand sees Tassal partner up with HNA Cold Chain and HNA Cargo on project which sees Tasmanian salmon delivered quickly to Central China.
Tasmania is pretty far from its hungry Chinese customer fanbase. In fact, its 9560 km away.
This must prove challenging for any supply chain. But according to kaixian, a fresh cargo of salmon from Tassal landed in Xianyang International Airport on Sunday and was handed over to a cold chain car ready to be shipped fast to Xi’an, Central China.
The new Xi’an salmon project is operated by Tassal, HNA Cold Chain and HNA Cargo and can now deliver fresh fish direct bewteen the two countries in just 24 hours.
HNA Cold Chain chairman and president Wang Jie told the publication: “What is to be achieved by HNA’s cold chain is the globalisation of the table of the Chinese people.”
China’s conglomerate group HNA, bought the cool chain logistics operations of Australia’s Automotive Holdings Group in 2017 for USD 305 million. The deal represented the company’s focus on acquiring existing established infrastructures and assets to meet the soaring demand of Australian food imports into China.
