The upward trajectory seen last month in the unit sales of fresh salmon in the US market was short-lived, according to the latest numbers from Chicago-based market intelligence firm IRI.
Volume sales went down by 1.2 percent in the last four weeks ending September 4, with total unit sales reaching 19,000 lbs versus the same period a year ago.
Price per lb during the period was $10.81, up 9.4 percent from the same period last year. In the previous four weeks, the price was $11.04/lb.
Dollar sales totalled $206.1 million, up 8 percent from the same period last year.
Despite this, salmon remains the MVP of the finfish case, says Chris Dubois, a senior executive at Chicago-based IRI. “Retailers have used salmon in their circulars to drive sales and it’s kept consumers loyal to the seafood case.”