Watch here: Patagonia’s new film on Iceland’s salmon industry 8 February 2024 by Editorial Staff Patagonia’s new film argues for an end to open net salmon farming in Iceland. On Thursday, SalmonBusiness reported on the launch of outdoor lifestyle brand Patagonia’s film, Laxaþjóð: A Salmon Nation*. The film’s release aligns with Patagonia’s broader campaign advocating for the ban of open net salmon farming in Europe, with a focus on leading change in Iceland. Watch the full film here. Share FacebookTwitterLinkedin Top Articles 24 pens, zero staff: new barge shows where salmon farming is headed18 June 2025 New price drop: ‘Part of the problem is that customers have changed their buying patterns’20 June 2025 Hatcheries flagged as potential ‘superspreaders’ for disease in new study19 June 2025 Pelagia to deliver full-cycle sludge solution to major aquaculture firm19 June 2025 What started in Tokyo became a $10 billion habit: Salmon sushi at 4018 June 2025 New data reveals spike in farmed salmon escapees after major incident17 June 2025