Watch here: Patagonia’s new film on Iceland’s salmon industry

Editorial Staff

Patagonia’s new film argues for an end to open net salmon farming in Iceland.

On Thursday, SalmonBusiness reported on the launch of outdoor lifestyle brand Patagonia’s film, Laxaþjóð: A Salmon Nation*.

The film’s release aligns with Patagonia’s broader campaign advocating for the ban of open net salmon farming in Europe, with a focus on leading change in Iceland. Watch the full film here.


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