Watch here: Patagonia’s new film on Iceland’s salmon industry 8 February 2024 by Editorial Staff Patagonia’s new film argues for an end to open net salmon farming in Iceland. On Thursday, SalmonBusiness reported on the launch of outdoor lifestyle brand Patagonia’s film, Laxaþjóð: A Salmon Nation*. The film’s release aligns with Patagonia’s broader campaign advocating for the ban of open net salmon farming in Europe, with a focus on leading change in Iceland. Watch the full film here. Share FacebookTwitterLinkedin Top Articles Killer whales revive 1980s ‘dead salmon hat’ trend, baffling scientists9 December 2024 King Charles uses ‘armed guards with sniper scopes’ to locate salmon9 February 2026 Scottish Sea Farms harvest falls 39% in Q4 as revenues slide: What’s gone wrong?10 February 2026 Brutal price correction: ‘We never learn’13 February 2026 Sharp drop in salmon numbers triggers tag reduction in Irish border rivers12 February 2026 Land-based farmer keeps full-year guidance as early harvest weights fall short9 February 2026