Watch here: Patagonia’s new film on Iceland’s salmon industry 8 February 2024 by Editorial Staff Patagonia’s new film argues for an end to open net salmon farming in Iceland. On Thursday, SalmonBusiness reported on the launch of outdoor lifestyle brand Patagonia’s film, Laxaþjóð: A Salmon Nation*. The film’s release aligns with Patagonia’s broader campaign advocating for the ban of open net salmon farming in Europe, with a focus on leading change in Iceland. Watch the full film here. Share FacebookTwitterLinkedin Top Articles Killer whales revive 1980s ‘dead salmon hat’ trend, baffling scientists9 December 2024 Traders warn there is ‘no quick fix’ as salmon price slump deepens23 January 2026 Mowi to nearly double capacity in closed sea cages28 January 2026 Shocking study finds widespread deformities in farmed trout27 January 2026 Salmon mortalities rose sharply in Tasmania during final months of 202526 January 2026 Potential cause identified as more than half a million smolt are killed in single incident29 January 2026