Watch here: Patagonia’s new film on Iceland’s salmon industry 8 February 2024 by Editorial Staff Patagonia’s new film argues for an end to open net salmon farming in Iceland. On Thursday, SalmonBusiness reported on the launch of outdoor lifestyle brand Patagonia’s film, Laxaþjóð: A Salmon Nation*. The film’s release aligns with Patagonia’s broader campaign advocating for the ban of open net salmon farming in Europe, with a focus on leading change in Iceland. Watch the full film here. Share FacebookXLinkedin Top Articles China: Haaland salmon campaign gains traction on social media30 June 2026 Mowi: sells Canada East farming to Cooke for €138 million30 June 2026 World Cup: food rumours prompt Norway clarification26 June 2026 Arctic: Mowi secures premium price in Canada East sale30 June 2026 Start-up cannot produce grasshopper feed for Salmon Group yet26 June 2020 Norway: names former NRK journalist as fisheries communications chief1 July 2026