Salmon Business BV
Last updated: 1 March 2026
1. Introduction
Salmon Business BV (“we,” “our,” or “us”) operates the website www.salmonbusiness.com (the “Platform”). We are committed to protecting and respecting your privacy in accordance with the European Union General Data Protection Regulation (EU 2016/679, “GDPR”) and other applicable data protection legislation.
This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our Platform, subscribe to our newsletters, create an account, or otherwise interact with our services.
2. Data Controller
The data controller responsible for your personal data is:
Salmon Business BV
The Netherlands
Email: post@salmonbusiness.com
As of 1 March 2026, the operation of Salmon Business and the role of data controller have been transferred from the previous UK-based operator (Salmon Business, Leason, Underfall Yard, Bristol, BS1 6XG, United Kingdom) to Salmon Business BV in the Netherlands.
3. Personal Data We Collect
We may collect and process the following categories of personal data:
3.1 Account and subscription data
When you create an account or subscribe to our newsletters, we collect your name, email address, company name, and password (stored in hashed form). If you opt in to receive newsletters, we record your newsletter preferences and opt-in date and time.
3.2 Usage data
When you visit our Platform, we may automatically collect technical data such as your IP address, browser type, operating system, referring URL, pages visited, and time of visit. This data is collected through cookies and similar technologies (see Section 8).
3.3 Communication data
If you contact us via email or through our Platform, we collect the content of your communications and any information you choose to provide.
4. Legal Basis for Processing
We process your personal data based on the following legal grounds under Article 6(1) GDPR:
- Consent (Art. 6(1)(a) GDPR): When you opt in to receive our newsletters or create an account, you provide your explicit consent. You may withdraw consent at any time by unsubscribing or contacting us.
- Legitimate interest (Art. 6(1)(f) GDPR): We may process data for our legitimate interests, such as improving our Platform, ensuring security, and analyzing usage patterns, provided these interests are not overridden by your rights and freedoms.
- Performance of a contract (Art. 6(1)(b) GDPR): Where processing is necessary to provide you with the services you have requested, such as maintaining your account.
5. Purposes of Processing
We use your personal data for the following purposes:
- To send you daily and/or weekly newsletters containing news, salmon price updates, and market analysis
- To manage your account and provide access to restricted content on our Platform
- To improve and optimize our Platform, content, and services
- To communicate with you in response to inquiries or support requests
- To comply with legal obligations
6. Data Sharing and Processors
We do not sell your personal data. We may share your data with the following categories of third-party processors who act on our behalf and under our instructions:
- MailerLite: Our email marketing service provider, used to manage newsletter subscriptions and send newsletters. MailerLite processes your name, email address, and newsletter preferences. MailerLite’s own privacy policy is available at www.mailerlite.com/legal/privacy-policy.
- Hosting and CDN providers: Our website is hosted on managed servers and uses Cloudflare as a content delivery network (CDN) for performance and security.
- Analytics providers: We may use analytics tools to understand how visitors use our Platform.
All processors are bound by data processing agreements in accordance with Article 28 GDPR. We ensure that any third-party processor provides sufficient guarantees to implement appropriate technical and organizational measures.
7. International Data Transfers
Some of our processors may be located outside the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place, such as EU Standard Contractual Clauses (SCCs) or an adequacy decision by the European Commission, to ensure your data is protected to the same standard as within the EEA.
The initial transfer of subscriber data from the United Kingdom to the Netherlands was conducted under the UK–EU adequacy framework. The European Commission has recognized the UK as providing an adequate level of data protection, allowing for the free flow of personal data between the UK and the EU/EEA.
8. Cookies and Similar Technologies
Our Platform uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. You can manage your cookie preferences through your browser settings. For more detailed information, please refer to our Cookie Policy (available on our Platform).
9. Data Retention
We retain your personal data for as long as you maintain an active account or newsletter subscription with us, or as necessary to comply with our legal obligations. If you unsubscribe from all newsletters and delete your account, we will delete your personal data within 30 days, unless we are legally required to retain certain information for a longer period.
10. Your Rights Under the GDPR
Under the GDPR, you have the following rights with respect to your personal data:
- Right of access: You may request a copy of the personal data we hold about you.
- Right to rectification: You may request correction of inaccurate or incomplete data.
- Right to erasure: You may request deletion of your personal data, subject to legal retention requirements.
- Right to restrict processing: You may request that we limit the processing of your data in certain circumstances.
- Right to data portability: You may request to receive your data in a structured, machine-readable format.
- Right to object: You may object to processing based on legitimate interest.
- Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.
To exercise any of these rights, please contact us at post@salmonbusiness.com. We will respond to your request within one month, as required by the GDPR.
11. Sharing of Personal Data with Third Parties for Commercial Purposes
Salmon Business BV may share, license, or sell certain personal data to third parties for commercial purposes. This section explains in detail what data may be shared, with whom, for what purposes, and what your rights are in this regard.
11.1 What data may be shared?
The personal data that may be shared with third parties includes your name, email address, company name, job title (if provided), newsletter subscription preferences, and aggregated usage data (such as content engagement and interest categories). We will never share your password or account login credentials with third parties.
11.2 Who are these third parties?
Third parties may include companies operating in the salmon and seafood industry, trade organizations, market research firms, advertising and marketing companies, data brokers, and other commercial partners. These third parties may be located in the EEA, the United Kingdom, or other countries that provide an adequate level of data protection (or where appropriate safeguards such as Standard Contractual Clauses are in place).
11.3 For what purposes?
Third parties may use your data for their own commercial purposes, including but not limited to: direct marketing of their products or services, market research and analysis, targeted advertising, lead generation, and business development. Once your data has been shared with a third party, that third party becomes an independent data controller and their own privacy policy will apply to their use of your data.
11.4 Legal basis
The legal basis for sharing your personal data with third parties for commercial purposes is your explicit consent (Article 6(1)(a) GDPR). We will only share your data with third parties for commercial purposes if you have given us your prior, informed, and specific consent to do so. You will be presented with a clear opt-in mechanism (for example, a checkbox during account registration or in your account settings) before any such sharing takes place.
11.5 Your right to withdraw consent
You may withdraw your consent to the sharing of your data with third parties at any time, without affecting the lawfulness of processing prior to withdrawal. You can do so by updating your preferences in your account settings, or by contacting us at post@salmonbusiness.com. Please note that withdrawal of consent does not affect data that has already been shared with third parties prior to your withdrawal. To exercise your rights regarding data already held by a third party, you should contact that third party directly.
12. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (SSL/TLS), access controls, regular security assessments, and secure hosting infrastructure.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email (if we have your email address) and by posting the updated policy on our Platform with a revised “last updated” date. We encourage you to review this policy periodically.
14. Contact Information
For any questions about this Privacy Policy or our data processing practices, please contact us:
Salmon Business BV
Email: post@salmonbusiness.com