Watch here: Patagonia’s new film on Iceland’s salmon industry 8 February 2024 by Editorial Staff Patagonia’s new film argues for an end to open net salmon farming in Iceland. On Thursday, SalmonBusiness reported on the launch of outdoor lifestyle brand Patagonia’s film, Laxaþjóð: A Salmon Nation*. The film’s release aligns with Patagonia’s broader campaign advocating for the ban of open net salmon farming in Europe, with a focus on leading change in Iceland. Watch the full film here. Share FacebookTwitterLinkedin Top Articles Nine in ten land-based fish farms in breach of environmental rules, says regulator7 May 2025 Chinese influencer sparks international outrage after devouring ¥80,000 of salmon at Tokyo buffet2 May 2025 Visscher Seafood Group rebrands as Norwegian Seafood6 May 2025 Another year, another dip: Prices slip into pre-Barcelona pattern2 May 2025 Exclusive: Smith responds to leak; accuses WildFish of being ‘groomed and manipulated’ by English animal rights extremists1 May 2025 Revealed: Listeria rates in raw salmon double in two years, Milarex internal data shows7 May 2025