Mowi and TidalX AI have extended their partnership to apply AI-based individual fish identification to Mowi’s breeding and genetics programme, the companies announced on May 5.
TidalX AI, a spin-out from Google’s X Moonshot Factory, already provides Mowi with underwater AI systems for lice counting, welfare monitoring, biomass estimation, and feeding in Norway. The expanded collaboration adds precision individual phenotyping to those existing population-level tools.
Tidal’s technology tracks individual fish without physical tags, enabling continuous, non-invasive data collection on growth, disease resistance, and welfare. That granularity allows more accurate identification of top broodstock candidates for the next generation.
Matt Baranski of Mowi Genetics said: “Shifting from pen-level monitoring to understanding individual fish could significantly improve selection decisions, enabling the next generation to be chosen using continuous, real-world performance data.”
By linking farm-level performance data directly to breeding decisions, Mowi aims to increase the accuracy of trait selection beyond what conventional tagging and sampling allow.
Rochak Sharma, chief product officer of TidalX AI, said the expansion connects biological design to farm-level outcomes. “Bringing the same AI into genetics can create significant gains for breeding programmes,” Sharma said.
The companies say the technology will also allow more targeted individual exposure management during in-pen lice treatments.
